AdSense – allows website publishers to display relevant Google ads on their website’s content pages.
AdWords – a PPC (see pay-per-click) program where website owners can create their own ads and choose keywords.
Anchor Point – a specific location from which the visitor explores a web page.
Below the Fold – the part of a web page that you have to scroll down to see.
Bid Management – optimizing paid search engine bids for the desired rank and maximum amount you are willing to pay per keyword.
Blog – a business or individual’s online journal, often with the site owner’s personal favorites and regularly posted comments.
Bounce Rate – percentage of website visitors who arrive at your web site’s start page, and then leave without visiting any other pages.
CMS – your website’s Content Management System has solutions/tools for publishing, indexing and search etc, and is an important tool in SEO.
CPC, Cost Per Click or PPC, Pay Per Click – An Internet advertising model where advertisers pay the website owner when the ad is clicked.
Click Through Rate – the rate at which people click on a search engine listing, sponsored ad or a banner ad, calculated by dividing the number of users by the number of ad impressions.
Contextual Advertising – when the search engines match the meaning of your image or text ads and keywords with the content of the web page where the ad is displayed.
Conversion Rate – the ratio between the number of clicks on a banner ad or web page and the conversions occurring from those clicks.
Cookie – a small, computer-based file stored by the visitor’s browser and read by the site to remember whom the visitor is, or rather which computer the visitor is using.
Google Analytics – a web analytics tool offered to site owners for free, in order to measure visitors and online metrics.
Keyword – a word typed into a search engine to find information. A group of keywords are a key phrase.
Meta Tags – data about the subject matter of the page hidden in the code of a web site that search engines use to find out more information about the page.
Organic Search Results – listings on search engine that appear because of their relevance to the search terms.
Page Rank – Google’s measure of the link popularity of a page on a scale of 1-10. Pages with a higher rank also rank better in the natural or organic rankings of the search engines.
Quality Score – an algorithm that calculates the perceived quality of an ad based on factors like relevance, historic clickthrough rate and bounce rate.
ROI, Return on investment – the benefit (return) of an investment divided by the cost of the investment; expressed as a percentage or a ratio.
Relevance – a measure of how close the web pages listed in the search results are to what the user was looking for.
Remarketing – showing ads to visitors who’ve visited your website earlier, as they browse the web.
Robot – also called crawlers, spiders or wanderers, are automated programs that search the web collecting information about websites.
SEM (Search Engine Marketing) – paid advertising online using sponsored links or ads.
SEO (Search Engine Optimization) – improved visibility online, using organic (non paid for) search results.
SMO (Social Media Optimization) – activities in social media with the aim of improving ones online reputation.
Sponsored links – paid listings on the right hand side of the page, vertically or horizontally (below the search box, but above the normal organic search results).

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