BRANDING AND IDENTITY
AdSense – allows website publishers to display relevant Google ads on their website’s content pages.
AdWords – a PPC (see pay-per-click) program where website owners can create their own ads and choose keywords.
Anchor Point – a specific location from which the visitor explores a web page.
Below the Fold – the part of a web page that you have to scroll down to see.
Bid Management – optimizing paid search engine bids for the desired rank and maximum amount you are willing to pay per keyword.
Blog – a business or individual’s online journal, often with the site owner’s personal favorites and regularly posted comments.
Bounce Rate – percentage of website visitors who arrive at your web site’s start page, and then leave without visiting any other pages.
CMS – your website’s Content Management System has solutions/tools for publishing, indexing and search etc, and is an important tool in SEO.
CPC, Cost Per Click or PPC, Pay Per Click – An Internet advertising model where advertisers pay the website owner when the ad is clicked.
Click Through Rate – the rate at which people click on a search engine listing, sponsored ad or a banner ad, calculated by dividing the number of users by the number of ad impressions.
Contextual Advertising – when the search engines match the meaning of your image or text ads and keywords with the content of the web page where the ad is displayed.
Conversion Rate – the ratio between the number of clicks on a banner ad or web page and the conversions occurring from those clicks.
Cookie – a small, computer-based file stored by the visitor’s browser and read by the site to remember whom the visitor is, or rather which computer the visitor is using.
Google Analytics – a web analytics tool offered to site owners for free, in order to measure visitors and online metrics.
Keyword – a word typed into a search engine to find information. A group of keywords are a key phrase.
Meta Tags – data about the subject matter of the page hidden in the code of a web site that search engines use to find out more information about the page.
Organic Search Results – listings on search engine that appear because of their relevance to the search terms.
Page Rank – Google’s measure of the link popularity of a page on a scale of 1-10. Pages with a higher rank also rank better in the natural or organic rankings of the search engines.
Quality Score – an algorithm that calculates the perceived quality of an ad based on factors like relevance, historic clickthrough rate and bounce rate.
ROI, Return on investment – the benefit (return) of an investment divided by the cost of the investment; expressed as a percentage or a ratio.
Relevance – a measure of how close the web pages listed in the search results are to what the user was looking for.
Remarketing – showing ads to visitors who’ve visited your website earlier, as they browse the web.
Robot – also called crawlers, spiders or wanderers, are automated programs that search the web collecting information about websites.
SEM (Search Engine Marketing) – paid advertising online using sponsored links or ads.
SEO (Search Engine Optimization) – improved visibility online, using organic (non paid for) search results.
SMO (Social Media Optimization) – activities in social media with the aim of improving ones online reputation.
Sponsored links – paid listings on the right hand side of the page, vertically or horizontally (below the search box, but above the normal organic search results).
Technical Photography Immersive 360º
and high definition large format.
Realisation of technical photography,
graphics and illustrations
Assistance and advice in all kind of areas
related to design and production
Official Apps developers
in the Apple Store
Concept and design in architecture and interior design of spaces and
stands, production and assembly